Leveraging Complexity Science to understand Human Behavior

Part 1 | Sudden or discontinuous behavior change

By: Alok Gangaramany and Anushka Ashok

Credit:nobelprize.org

Awareness → Intent → Commitment / Planning → Action

The framework is then applied to a specific behavioral context and moulded accordingly. The solutioning would typically entail helping an individual move forward in the journey by forming specific intentions, setting purposeful goals and addressing barriers to action. We might call this closing the Awareness / Intent → Action gap.

A Different Pathway for Behavior Change

  • What if behavior change follows a completely different pathway?
  • What if changes tend to be sudden and lacking intentionality?
  • What if it happens in the absence of a plan?
  • What if the outcome of goal directed behavior change is poorer than an event based behavior change?

Final Mile is a research and consulting firm solving tough and relevant behavioral problems across the globe