We Need to Talk about Vaccine Hesitancy, Now!

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  • A nuanced and targeted approach towards vaccine communication, not a one size fits all approach, as motivation/barriers are different for different segments of population.
  • Addressing cost and access issues so that willing people can get vaccinated at the earliest. A critical mass of vaccinated people at local level can convince the hesitant that vaccines are safe.
  • Incentives, reminders and endorsement of trusted influencers like community leaders, religious leaders and healthcare providers, to build and reinforce intent to get vaccinated.
  • Engaging with media so that vaccine related misinformation is curbed and the issue is not sensationalized. Editorial and ethical standards have to be agreed upon and enforced by media organisations.
  • Communication campaigns to pre-empt and debunk misinformation, and address misconceptions and awareness gaps.



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Final Mile

Final Mile


Final Mile is a research and consulting firm solving tough and relevant behavioral problems across the globe